In this episode of Multi-Studio Mastery, Tessa sits down with Anna Martens, COO of barre3, to uncover the operational playbook behind one of the most values-driven boutique fitness franchises in the U.S. From expanding their class offerings to leading 200+ women-owned studios, Anna shares how Barre3 keeps studio performance, brand integrity, and community impact tightly aligned. You’ll learn: - The overlooked mistake most studios make when scaling - How Barre3 trains at scale without compromising on experience - Why community-based franchising is their secret growth weapon - The KPIs Anna tracks across 200+ locations - What trends she’s not chasing in 2025 — and why Whether you're an emerging studio operator or leading a multi-location brand, this episode is packed with tactical insights and inspiring leadership lessons. Listen now to learn how to scale smart, keep your values intact, and build a business that empowers both clients and owners.
Helpful links:
Check out our website: https://www.pipeline-solutions.co/
Connect with Tessa: https://www.linkedin.com/in/tessat/
Download our Free High-Performance Studio Ops Toolkit: https://share.hsforms.com/1oLvsgNSoSgScqNHxjnOIfwe5ef6
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About the guest: Anna Martens
Meet Anna Martens, barre3's Chief Operating Officer. With 25+ years of experience in product innovation and strategic brand positioning, Anna leads the operational business strategy including product, retail, and digital production teams at barre3.
Anna also has 20+ years of experience driving revenue and EBITDA growth through global product innovation and brand expansion. She is an expert at aligning teams around high-impact opportunities while improving operational efficiency. She believes that aligning consumer needs with a brand’s DNA and marketplace opportunities is the key accelerant to revenue and the foundation for long-term, sustainable growth and relevance.
Connect with Anna:
LinkedIn: https://www.linkedin.com/in/anna-martens-a3a8325
barre3: https://www.barre3.com/
Instagram: https://www.instagram.com/barre3/