Multi-Studio Mastery

The Power of Personal Touch in Sales and Retention, with Chris Appiah

Episode Summary

In this episode of Multi-Studio Mastery, Tessa speaks with Chris Appiah, a fitness industry expert and founder of The Sales Arms. Chris shares insights on the challenges of staffing, the necessity of ongoing training, and the critical relationship between sales and member retention. The conversation also touches on strategies for pre-selling new studios and the future of fitness as it increasingly integrates wellness and recovery services.

Episode Notes

• The fitness industry requires a blend of sales and personal connection.
• COVID-19 accelerated the need for virtual support in fitness studios.
• Sales should focus on prescribing solutions rather than just selling.
• Automation is useful, but personal connection is crucial for retention.
• Ongoing training is essential for staff to remain effective.
• Successful scaling of studios relies on established processes.
• Sales and retention are interconnected and support each other.
• Pre-selling requires building value before the studio opens.
• Community engagement is vital for retaining members.
• The future of fitness will increasingly incorporate wellness and recovery.