In this episode of Multi-Studio Mastery, Tessa sits down with Sam Tooley, founder of Alpha Fit Club, to unpack the real story behind building one of the fastest-growing boutique fitness franchises in the U.S. From launching his first location in his hometown to scaling to 21+ studios, Sam shares: 1. How Alpha Fit Club doubled its size in a year 2. Why community is Alpha’s biggest differentiator 3. The challenges of launching a franchise (and how they overcame them) 4. How his team makes franchisees feel like family 5. Real talk on burnout, resilience, and leading with heart Whether you're a studio owner, fitness entrepreneur, or someone scaling a vision, you’ll walk away with serious strategy and inspiration. Subscribe for more conversations with fitness founders and industry leaders. Watch now, and grab the free Studio Scaling Toolkit to help you grow with intention. Don’t forget to like, comment, and subscribe for more conversations that move the industry forward.
Helpful links:
Check out our website: https://www.pipeline-solutions.co/
Connect with Tessa: https://www.linkedin.com/in/tessat/
Download our Free High-Performance Studio Ops Toolkit: https://share.hsforms.com/1oLvsgNSoSgScqNHxjnOIfwe5ef6
----------------------------------------------------------------------------------------------
About the Guest: Sam Tooley
Sam Tooley is a performance coach, fitness entrepreneur, and community leader driven by a deep commitment to helping others live with purpose. As the Founder of Alpha Fit Club and The Garage Gym, and a featured coach on the nationally recognized fitness platform Ladder, Sam empowers individuals to push past their limits and build lives they’re proud of; physically, mentally, and emotionally.
Through his roles in business and coaching, Sam brings a unique blend of resilience, leadership, and empathy to the board. His perspective reminds others that while life is unpredictable, it is also incredibly precious, and that every day is an opportunity to show up, give back, and lead with heart.
Website: https://alphafitclub.com/
LinkedIn: coachsamtooley
Instagram: coach.samtooley